We exist in a time where nearly anything we desire can come to us with one tap, whether it’s late-night takeout, taxis, groceries, or clothing, because convenience has crashed into our everyday lives and is now the currency of life's new pressures. The on-demand economy is exploding, and it’s changing whole industries.
Now, storage is another new player in the delivery region.
Ten years ago, the act of ordering food online was relatively new. Today, Deliveroo, Uber Eats and similar companies are in control of how city living is experienced. In 2024, Deliveroo, for instance, had over 13 million active monthly users in the UK, making it clear that convenience is no longer a privilege, it’s an expectation.
Transport followed the same paradigm shift. With Uber and its competitor Bolt, mobility is as easy as pushing a button. “We’ve seen a fundamental shift in consumer behaviour,” the Financial Times stated earlier this year. “People now plan around instant access, rather than ownership.”
Retail adapted quickly. Supermarkets launched home-delivery apps, fashion brands initiated same-day shipping and almost every high-street brand has added click & collect. It is no longer about going into a shop but about having the shop come to you.
InsurTech Insights suggests that the on-demand economy is set to explode to $335 billion globally, as early as 2025, driven by consumers “that prize time and flexibility above anything else.”
Self-storage facilities had been the perennial laggard functional but outdated. Customers rented vans, loaded and drove boxes to Craigavon Edinburgh or Middlesbrough, offloaded them themselves into storage units. But that model no longer matches the way people live in cities today.
Enter the concept of click and collect storage London, or as one firm is branding it, storage at your door London.
Instead of spending the weekend dragging furniture to a facility, customers can book an appointment online for free collection. Professional trained movers will show up, pick up the possessions, store securely, and return at a later date as needed. It's the same online experience we have grown to expect when ordering food or groceries, but for belongings.
"People don't want to drive to the edge of town any more," said Ray Velmi, founder of I Like To Move It Move It, a London removals and storage company responsible for London's first click-and-collect storage service on a large scale.
"People want storage that feels like everything else in their lives - fast, easy, and on-demand. We collect, store and return your belongings, so you never have to leave your house."
The interrelation between delivery sectors are pleasantly similar. Ordering sushi, ordering a taxi, and ordering a collection service all have the same idea behind them — eliminate the friction.
Groceries and deliveries such as those mentioned above have grown so fast and into the routines of both individuals and families. As noted by The Guardian in 2025 Consumer Trends, "the expectation of convenience has become integrated to every age group, they see services that do not integrate convenience as outdated".
Which is why clarifying product like that of I Like To Move It Move It Click & Collect Storage has been able to grow so rapidly, it fits completely with how people already shop, dine and move around the city.
In cities such as London, where space is limited and time is scarce, on-demand storage provides an avenue for meeting an expanding need. As flats shrink and flexible work emerges, many residents simply do not have the space to store all that they own.
Traditional storage required long trips to industrial storage facilities often located outside of the city. The new way requires only a push of a button to schedule a pick-up and free-up your spare bedroom all in a matter of hours.
The click and collect storage model is appealing to businesses as well. Start-up companies and online retailers can use storage for seasonal inventory, event supplies, or move offices without the burden of extra square footage.
The "storage at your door" model is made possible through modernized logistics and smartphone infrastructure. Customers can:
This represents a complete re-engineering of a manual industry. As London continues to connect, same-day retrieval and real time tracking will likely become the norm.
For I Like To Move It Move It, the concept is straightforward. "Storage should be as easy as a takeaway order," Velmi explains. "That's where we come in - we take care of the van, the lifting and we do all the admin. Customers book online and we do the rest."
It's a storage-as-a-service model that has exchanged space ownership for access to a service, similar to how streaming replaced DVDs and ride-hailing replaced car ownership.
The Self Storage page even still has traditional space units (from 15 sq ft lockers to 350 sq ft self contained rooms) but has been particularly popular for Londoners who want a storage solution which is out of sight, out of mind via Click & Collect Storage.
According to analysts, the on-demand economy is expected to continue to push the boundaries between retail, logistics and lifestyle. Recently, McKinsey & Company said that 80 percent of consumers in the UK are now “expecting same-day or next-day delivery options as standard” - this number is growing the fastest in urban areas.
The same logic is now being applied to sectors such as healthcare (pharmacy delivery), dry cleaning, and pet care. It feels inevitable that storage is on that list.
As Velmi notes, "Storage was one of the last industries to go digital. Now, just as with food, groceries or clothes, you can arrange your storage from your sofa."
With over £40 billion being spent through the on-demand economy in the UK each year, the future lies in an increasingly speedy, simple and transparent service. "Click and collect storage London" isn't simply convenience, it's the natural next step to how we already live.
In this age of everything arriving at your door, your storage should too.
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